PRECISION 1

Concepting, Art Direction, Photoshoot, Storyboarding, Copywriting, Design

OUTPUT

Precision 1 Contacts

BRAND

Alcon

CLIENT

PROBLEM

Alcon wanted to position their Precision 1 Contact lenses as a better alternative to wearing glasses. The older a glasses wearer get's the more hesitant they are to change.

We decided to target a younger, active and more open-minded demographic to change the perception of wearing contacts vs glasses.

With some humour, quirk and a great team we created a video to show just how good life can be when you make the change to Precision 1 Contacts.

The video was pushed out YouTube, along with coinciding social media posts to help drive home the messaging.

PRECISION 1

OUTPUT

BRAND

CLIENT

PROBLEM

RESULT