Minions

Art Direction, Production Management, Design, Collaboration, Activation

OUTPUT

Minions x Sydney Transport

BRAND

Universal Pictures Australia

CLIENT

PROBLEM

Minions was one of Universal Pictures biggest animated hits. To promote the film we wanted to make sure we got as many eyeballs on the collateral as possible.

We pitched them the idea of a strategic out-of-home campaign, in collaboratiion with Sydney Transport.

We were able to pick and choose from numerous global assets to create a powerful campaign that reminded transit users of how to travel safely throughout Sydney's.

Bringing some life and vibrancy to a relatively uninteresting topic we boosted transit safety messages and pushed Minions to become one of the years highest grossing films.

Minions

OUTPUT

BRAND

CLIENT

PROBLEM

RESULT