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TOUGH STUFF
Concepting, Art Direction, Copywriting, Design
OUTPUT
Permanent Marker 100
BRAND
Pilot Pen Australia
CLIENT
PROBLEM
Pilot asked us to promote their new permanent marker range with the brief of 'simple & bold'.
The FMCG category is cluttered with new products listing off the latest and greatest bells and whistles, often having no clear message or cut through.
We teamed up with a retoucher to bring our gritty knuckle tattoo vision to life. We used that key visual accompanied by bold tongue in cheek headlines to show just how tough and versatile this marker is.
Displayed in Ooh environments, Instagram and Facebook sponsored posts and industry print ads.
RESULT
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