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DIG DEEPER (spec campaign)
Concepting, Prompt Creation, Copywriting, Art Direction
OUTPUT
Check Up Awareness
BRAND
Prostate Cancer Foundation
CLIENT
PROBLEM
Men in their 50's are a very stubborn demographic. They often brush important health issues under the rug, especially when it comes to having a prostate exam.
Let's use the low hanging fruit of masculine sports imagery to draw attention to a treatable cancer.
Using artworks generated from DALL-E, I wanted to combine larger than life NFL players with semi-ambiguous headlines that could allude to; either a sports analogy or having ones prostate examined.
Ideally launching during the opening of the NFL season which coincides with Prostate Awareness Month.
RESULT
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