There's a better way

Concepting, Art Direction, Storyboarding, Production Management

OUTPUT

Xolair

BRAND

Novartis

CLIENT

PROBLEM

People suffering with severe allergic asthma are way past having to use puffers to help them get through the day.

It was up to us to promote the prescription treatment Xolair, in a way that would have cut through in the cluttered asthma space.

We teamed up with Illusion CGI Studios in Thailand to create three key visuals that highlight the wild and obscure ways people attempt to find respite from their asthma.

These were then used in digital content, social ads, AR, trade-shows and a range of print material. Within 12 months of the campaign being in market, Xolair saw a 15% increase in sales.

There's a better way

OUTPUT

BRAND

CLIENT

PROBLEM

RESULT